Data-driven Personalization

In the digital age, delivering tailored experiences and offerings to individual patients based on their habits and behaviors is now an expected role of care providers, but requires both huge volumes of quality data and the right strategy to ensure better Patient Experiences (PX) and outcomes.

In today’s world of consumerism, patients as consumers are attuned to high-touch, hyper-personalized experiences across various sectors including retail, banking, etc. and they expect the same from healthcare as well. For instance, Global retail brands leverage Virtual and Augmented Reality (AR/VR) technologies to create immersive and highly convenient experiences for shoppers. Digital banks harness data and Artificial Intelligence (AI) technologies to ease accessibility, facilitate real-time assistance, enable personalized services and ensure data security. Not surprisingly, these brands offer a clear competitive advantage to consumers than organizations that resort to conventional forms of customer service.

Personalization in healthcare is even more significant—considering the fact that care providers not just want their patients to have great experiences, but also want them to proactively engage in their care journey to offer critical data gathered from Patient Reported Outcomes (PRO), Patient Generated Health Data, wearables and other IoT-enabled devices that can have a transformative impact on health outcomes. In fact studies show that patient engagement has a direct positive effect on patient outcomes. This is specifically applicable in post-operative care and recovery where medication adherence, dietary and lifestyle changes post-surgery in tandem with their individual care plans play a significant role in enhancing health outcomes, reducing readmissions and accelerating patient experiences.

AI-powered Personalization Driving Better Outcomes

Hospitals and Medical Practices are increasingly embracing automation and Artificial Intelligence technologies to drive better outcomes, patient satisfaction, and operational efficiency. For instance, the cost of over triage per patient per case is estimated at a staggering $5000 per patient, per case. AI-driven personalization helps streamline emergency ward triage by precisely assessing risks for every patient, ensuring maximized quality of care and minimized costs. It also enables accurate bed occupancy modeling that facilitates hospital resource and employee utilization, while fostering better outcomes at scale.

Missed appointments alone cost the U.S healthcare industry a whopping $150 every year. Healthcare organizations integrate digital personalization strategies to proactively identify patients who are most likely to miss their appointments that trigger customized text messages and reminders to increase their chances of showing up.

The average Length of Stay in the U.S hospitals is amongst the major factors that impacts revenues. Data-driven automation solutions effectively predict common patterns of patients with high risk of prolonged hospitalization and take precautionary steps to reduce length of stay, while maintaining high quality of care.

In the era of value-based pricing and reimbursement models, hospitals in the U.S incur a huge cost of $17 Billion dollars for readmissions that happen within 30 days of discharge. Predictive and prescriptive data models combined with analytical insights can save millions of dollars, while improving patient satisfaction and mitigating litigation risks.

Bottom line

Healthcare organizations can use exponential technologies to digitize and personalize patient experiences including—patient engagement solutions, care coordination platforms, patient management software, and AI-powered tools that can automate and streamline patient journeys. However, it’s critical that hospitals harness the power of data-driven healthcare insights to capture the essence of significant patient data that can create a positive impact on quality of care and patient outcomes. Care providers can unlock new possibilities by leveraging the capabilities of Patient Reported Outcomes (PRO), Hospital Reported Outcomes (HRO), wearables and other IoT-enabled solutions to design tailored communications that foster patient engagement and satisfaction.

In the era of digital and tech-savvy consumers, patient expectations are at an all-time high in terms of improved convenience, accessibility and simplified healthcare experiences. Healthcare organizations that embrace digital patient engagement solutions along with data-driven personalization strategies will have the cutting-edge advantage in exceeding patient expectations and delivering superior outcomes.

To learn more about how your healthcare organization can leverage digital patient engagement solutions to transform patient care talk to our team